Archives

Favourite Sites

 

Looking for inspiration?  Here are 4 of my favourite sites to cruise around for ideas, inspiration, best practices and fun.

Smashing Magazine

MyFonts

The Next Web

Before and After

Good Help is Hard to Find

I have developed a stable of reliable, high quality vendor partners to work with over the years.  When I need nice silk screening, I know where to go. When I need digital printing, I call the same vendor I’ve used for over a decade.  Now and then, I need something new and that’s where it gets difficult.  I have some simple expectations for a vendor including timely and accurate quotations, perform the work as promised, honour the price as agreed. A couple weeks back, I meet “Connie” at a vehicle graphics company.

Connie started off by being 20 minutes late for our meeting and offered no apology – rude, but I could overlook it.  Connie then sent us some adjustments to our design before she sent us a quote.  I thought that was great at first – it was initiative and problem solving.  Although the design was not great, it had overcome a challenge we had with our original design.  She then sent the quotation which now included a cost for that design.  Since I sell design myself, I know it’s never a good idea to design something, then tell your client how much it costs.  When I questioned the design fee – as in “can we discuss this fee to clarify it?”, I got the most arrogant, condescending response I’ve ever read from a vendor that included insulting remarks about our current designs and a warning that we could not use the design. The note ended with the message of “good luck finding another vendor” type statement.  The carbon-copied recipients on the email were equally dumbfounded.  What had we done to elicit this type of response?

I called Connie, thinking that I must have misunderstood the tone of her email. After all, I was looking to find a vendor who could do vehicle graphics on a regular basis.  I wanted this partnership to start off on the right foot. But alas, I had not misunderstood at all.  Connie stood by her email on the phone.

Needless to say, we’re not working with Connie and I redesigned the graphics myself later that day in an entirely different way.   When I find a great vendor, I’m very loyal to them and that usually works well for both parties.  Vendors screw up, but so do clients.  It’s nice when you count on each other to resolve problems together.  Finding the right vendors is remarkably difficult.

Why I like Don Draper

mm4-hamm-517

Mad Men’s Don Draper is morally bankrupt in his personal life, but quite admirable as head of creative in the ad agency Sterling Cooper.  One of my favourite Don moments happens when the head of accounts, Duck Phillips announces that to really grow the company, they should sell as much advertising as possible including lots of expensive TV.    Don stands up calmly and states very simply, “I sell products, not advertising”.  He goes on to say that if that’s the kind of agency they want to build, that’s fine, he just won’t be part of it and he leaves the room.

How many creatives have desperately wanted to say exactly that – and with the same calm confidence as the mighty Don Draper?   And how many clients would like to know that their agency is focused on selling more products, not just more billings.

Episode 13, Season 2

Now? or Perfect?

“When can you get it done?”  This is one of the most common questions any marketer hears – most often posed immediately after the budget is approved. It’s logical that once the money issue is solved, everyone wants the reward as soon as possible.  But the the next important question is just how perfectly do [...]

Can Anyone Communicate Too Much?

I’m just fresh from analyzing an employee survey.  Not surprising to me is that many people see internal communication as a weakness.  They’re right.

But as a lifelong communicator, there have been times when people have complained to me about a lack of communication when it didn’t seem justified.  Yet I am not sure [...]

The relationship between quality and culture

I’m currently having a discussion with some colleagues about how corporate policies impact the culture of a company and ultimately how that culture impacts quality overall.

Every company wants to believe that it can control quality – be it products or customer service.  Companies can spend hours on process improvement or quality programs in [...]

Resolve to Banish Jargon

Few people in business can say they don’t fall into the trap – the big sticky jargon trap.   Some top phrases in use right now with my interpretations:

Reach out:  a “CRM” style way to say you sent an email or left a voice mail, maybe even had a real live chat with [...]

The Best Design Is What Isn’t Done

dualit toaster

I learned from a pro many years ago that great design leaves only what you need.  Simple.  Take away the excess to leave the simplicity.

I’ve worked with graphic designers on concepts where things get added and you realize that this is often because the fundamental design is flawed and now you [...]

Mega brands versus “Best” brands

I’ve been reading many things about brands lately including other blogs and Linked In posts.  It’s very interesting to see what some people in the general public see as a “best brand”.  To me, a brand is a best brand only when it stands for something (and the something should be good).  If it’s [...]

Simplifying the Sale

This week, my eyes were opened to a process of selling that sent my mind reeling!  I observed a selling process that must not have evolved in over 15 years.  It involved:

A file folder for the client Carbon copies and dot matrix printers. An order that was entered on a computer but [...]